Working INK

Identity, Strategy, Web

Working INK, a consulting firm that does grant writing, business modeling, and strategy, was seeking a logo, brand and website that would be sleek and professional, but also reflect their funky, warm, and hands-on style.

To establish that balance for their brand, I combined some classic, storybook elements (to allude to their roots as writers) with saturated, modern colors and minimalist navigation to unite their playfulness and vision with a sense of gravitas that reflected their financial expertise.

In addition to the design and development of the logo, graphics, and website, I also did some of the copywriting for the site, and all of the photography.

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