Ashoka U Branding & Strategy

Data Visualization, Identity, Illustration, Print, Strategy

As Ashoka U’s Design Associate, I established information architecture and designed graphics for all of the organization’s informational and procedural documents, based on a strategic understanding of the company’s goals gained through collaboration and communication with the whole Ashoka U team. I also launched a comprehensive set of standardized brand guidelines for all of the company’s visual collateral, including logos and styling for each of the organization’s three sub-brands, as well as the overarching visual language of the company.